The only front door. One step captures the email and delivers the group link together, so a cold click becomes a lead and a member of the free "Stop Chasing. Get Chosen." workshop in the same move. No Facebook Page hop. No standing free group to wade through.
The lead magnet speaks to one expensive, urgent problem, so the click is a buyer, not a browser.
Captures the email and hands back the group link in one step. "Workshop starts soon."
Early joiners land in the workshop group pre-pinned "starts day 1," with light anticipation posts.
Everyone who opts in is on the list, whether or not they ever buy. The 12 days monetize the fast buyers; the list is monetized for 18 months. The group is the disposable launch vehicle. The list is the asset.
A private group spun up for 12 days only, not a standing community. Morning email points to the day's video; an afternoon email asks "did you watch it?" Every video ends with a question, and the team (Katherine, Don, Dan) reply in the group, so know-like-trust and social proof build all week. Three prelaunch days warm them up, five training days build desire (teach the what, hold back the how), four close days drive to the midnight deadline.
The day-9 pitch drops in the group and links straight to the order form. No phone call. At a monthly membership this is Caleb's low-ticket close: the 12 days did the selling, so people buy themselves before the midnight deadline.
Per month, recurring. Annual versions pay for ten, saving two months.
Straight to the order form inside the group, not a sales page. Buy before the group closes.
The group actually closes and empties at midnight. The deadline is structurally true, not a fake timer.
Order-link buyers, monthly or annual, hand straight off to the account manager. This is the default path.
An annual commitment, roughly $3k to $8k up front, can justify a short chat for someone who asks for one. Optional, not the default close, and never required to buy.
The handoff after any close, self-serve order link or the optional chat. The account manager runs onboarding and gets the contractor live.
Block every member, do not delete them. Clean the group to an empty shell. Blocking keeps the audience, so you can unblock and re-promote the same people next cycle.
The next 12-day run goes to the email list and the unblocked past members, plus fresh ads. Non-buyers stay on the list, get the nurture, and re-enter the next cohort. Nobody is wasted.
A separate, gated, paid-member community. Retention and mentoring, part of what they bought. This one is permanent on purpose, the opposite of the disposable workshop group, and its job is to keep and serve, not recruit.
$295 / $495 / $795per month, recurring subscriptionannualpay for ten, save two months (~$3k–$8k up front)Leads obj.to the opt-in page (website + Lead event), not Instant Forms or link clicksA+ AudienceUS-wide, seeded with a 1% buyer lookalike plus a few interestsbuyers firstcycle 1 runs to Katherine's list; build the lookalike from those buyers for cycle 2pixel + CAPIboth firing, domain verified; Multi-Advertiser Ads OFF on every adnot a SACa membership sale, not employment or credit, so targeting stays openscalejudge on the cost-per-lead tree through the learning phase, then +20%/weekfunnel_start_datestamped on opt-incart_close_datethe 12-day deadline, personalvideo_progress0–8, bumps on each watchtagsprelaunch-watched, training, sales-video, purchased, wants-chat1 email/video setthe 12-day video sequence + 13-email pushcohort tagone per mini group; drives the dated drip1 workflowruns the 12 days, then if not purchased → 18-month list nurtureThe ads publish from a public Page, so it has to exist (no Page, no ads), but it is not a funnel step. The how-to is not here on purpose. These are the details to fill in.
The membership we never had. Built by contractors. Real homeowners, one contractor, your brand.
We're contractors, roughly 75 combined years in the trades. We paid for shared leads sold to five other guys at once, got billed for names that turned out fake, and watched our reviews disappear the day we stopped paying. So we're building the membership we never had.
The homeowner picks one contractor, not five. A person confirms the project before you are billed a dollar. The work runs under your own brand: your name, your reviews, your reputation. And it is built by people who paid those same bills.
Real homeowners. One contractor. Your brand.