They buy and become a Founder. The order form captures the business identity we need only once: legal name, DBA, address, phone, and email. Payment runs through Stripe, including the recurring monthly billing.
"Great, you're in. Fill out these few things." Just the structured facts: license and insurance (a yes/no on whether they hold a certificate, not the document), service areas, services from the TTS master list, their website and social URLs, and whether they have claimed their Google Business Profile. Submitting it sends them to the welcome video, so it still feels like signup.
A short video welcomes them as a Founder and gives one instruction: schedule the onboarding call. Nothing else competes for their attention here.
They pick a slot. They are not in GoHighLevel yet; this is still the funnel. A welcome email confirms the booking.
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Run by the TTS team. This is conversation-only material, the things a form is bad at: their story, their edge, and the one thing they want to be known for. Their license is confirmed here too. The recording feeds their cornerstone and the mini-site build.
We confirm license and insurance. Passing issues the "vetted" seal, which is what clears their site to go live.
We crawl their site, socials, and reviews, and pull their photos: customer language, logo, headshot, and general job photos. We do not ask them to recite any of it.
We write their cornerstone document, the core of their brand voice, from the call and their reviews. It anchors the mini-site and everything we publish for them.
We build their public profile from the crawl, the recording, and their cornerstone. They do not build it. Their intent and edge come from the call, the customer's actual words from the reviews, and the customer moment we work out ourselves.
The one thing they owe us: their completed jobs, with photos, for the cities they work in. This is their gateway to the city and service pages. A real job with photos in a city is what unlocks that city's page, so the more jobs they add, the more of their map fills in.
We send them a link to their finished site. They look it over and say yes. Vetting has already cleared it, so their approval is the thing that takes it live. Nothing to build on their end, no login to manage. They review, and they approve.
The site goes live, and they move into GoHighLevel, the dashboard they already recognize from that same link. A training page sits in their sidebar with the SOPs and video training, and the mini-site editor is right there for any ongoing edits.